Client
Dassault Aviation
Project Date
2013-2017
Deliverables
Dassault Aviation launched a promotional campaign for its combat-proven multirole fighter jet Rafale at Langkawai International Maritime and Aerospace (LIMA) '13, LIMA '15, and Defence Services Asia (DSA) 2016 exhibitions, as the Royal Malaysian Air Force looked to replace its aging fleet of MIG-29 fighter aircraft. Malaysia was looking to buy up to 18 new aircraft with a total budget of USD2 billion. The French aviation company stepped up its marketing efforts as it battled against the persistence of BAE System's Eurofighter Typhoon, the only other serious contender in the race.
Working closely with our PR partner Jireh Consult, we were tasked to create a visual identity and subsequently promotional collateral for the Rafale, which covered press advertising, digital ads, and exhibition booth design for Dassault Aviation's participation in the various LIMA and DSA trade exhibitions.
RED Lubricants is an independent lubricant and specialised chemical brand in Australia. RED Lubricants produce and market a premium selection of high quality lubricants and specialty fluids for the mining and industrial segment.
AFK Group is a holding and investment group founded in 2010, and is currently in the business of private equity investments, asset management, real estate investments, family office, F&B, and trust foundation.
In collaboration with our PR partner Jireh Consult, we were tasked to create a visual identity and promotional collateral for Dassault Aviation's entry of the RAFALE multirole fighter aircraft for the Royal Malaysia Air Force tender during LIMA 13, LIMA 15, and DSA 2016.
